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We’re a team of B2B content writers, creating long-form articles that generate traffic for online businesses.
We know content strategy inside out, using in-depth metrics with the latest analytics tech to smash through your SEO goals.
We’re a team of skilled freelance humans making content we’d happily read ourselves. With backgrounds in marketing, academia, journalism, and nonprofits, we’re proud of our cognitive diversity.
We don’t compete on price with cheap content farms. The strategy expertise we use to make your content bring in real revenue means the value lies in more than just the words that are written.
There’s a four step process we go through with each client to make sure your writing does what you want it to do.
While each project varies slightly, we’ve found this process structure to deliver the best results.
Discovery - We work with you to map out the purpose of your content. What’s the end goal? Will we be a good fit for working together?
Strategy - Including keyword research, SERP opportunities, content clusters and topic ideas, this is where we identify your optimal plan of attack.
Execution - Our writers craft laser-focused articles to hit each point in the strategy brief. Your feedback informs our revisions if necessary, and we’ll upload to your CMS.
Measurement - What’s working and what’s not? Whether the goal is traffic, shares, sign-ups or conversions, we’ll work with you to optimize your content’s performance.
Send us a message - we’d love to talk.
Thanks! We've received your message and will be in touch shortly.
“I've reviewed the draft now and it's GREAT! 🎉🎉 Excellent job on a totally new industry and topic for you, really! 💪”
- Content Manager, Cybersecurity SaaS
“Michael has a way with language and can make it do cool stuff: explain, entertain and engage - usually all three. At least. He's a really good writer - it's always a pleasure to read his work.”
- Creative Director, Digital Marketing Agency
"Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back."
- Gary Bury, Timetastic
