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Content is only worth publishing when it’s targeted.
Strategic planning means your articles don’t disappear into the ether when you press ‘publish’. It means they work for you; staying high up in the search results, generating traffic and answering readers’ questions.
Struggling for blog ideas? Unsure what should be a ‘hub’ and what should be a ‘spoke’?
We’ll do the heavy lifting so you don’t have to. Strategy planning leaves you with a guidance document and content calendar that informs your entire content process. This means you can hand it over to your writers and let them work their magic.
Content strategy turns your blog from an inconsistent publisher of disparate topics, into a library of useful information.
We make it happen through four angles of attack:
Setting personas - Your ideal reader is one that buys your products. Let’s understand them.
Constructing topic networks - Interlinked, ontologically coherent topic clusters inform each article’s relation to its siblings.
Execution - Articles laser targeted for each keyword & topic are written with love & creativity.
Measurement - Observing what works and what doesn’t, we’ll tweak our approach until it’s right. We don’t just write & forget.
Send us a message - we’d love to talk.
Thanks! We've received your message and will be in touch shortly.
“I've reviewed the draft now and it's GREAT! 🎉🎉 Excellent job on a totally new industry and topic for you, really! 💪”
- Content Manager, Cybersecurity SaaS
“Michael has a way with language and can make it do cool stuff: explain, entertain and engage - usually all three. At least. He's a really good writer - it's always a pleasure to read his work.”
- Creative Director, Digital Marketing Agency
"Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back."
- Gary Bury, Timetastic
